Curology is a skincare company that offers personalized skincare products and routines to help people achieve healthier skin. When I was hired as their brand designer, they had already established a loyal customer base, but they were looking to refresh their brand identity to better reflect their values and goals.

After conducting research and analyzing the company's current branding, I recommended a complete brand redesign to create a more cohesive and modern look that would appeal to a wider audience.

The first step was to create a new logo. I designed a logo that was clean, simple, and bold, using a unique typography that conveyed a sense of luxury and sophistication. The logo was also designed to work well in both digital and print formats.